Marketing Strategy of UKs Leading Provider of Mobile Phones and Research Paper

Marketing Strategy of UKs Leading Provider of Mobile Phones and Broadband - Research Paper Example Even though O2 enjoys a leading positions are cell phone and broadband provider, it still needs to update its policies in order to remain ahead of the competition. Due to favourable policies towards the telecommunication sector in UK, competition has grown strong and diverse in the country. This research attempts to explore the current marketing strategy of O2 and find issues with these strategies in order to develop improved strategies for the company. Importance of the Research This research is particularly helpful in creating an understanding for the marketing strategies of O2 and how it managed to develop such a strong customer base and reach. This research will help students of marketing in understanding the practical implications of the theories and concepts that they learned in the course as applied to a real case example. This research would also be helpful for not just students but also business leaders. It would particularly help O2 as it would not just summarize their current marketing direction but also provide solutions for future directions based on the feedback and information provided by current and potential users of the company. This research would also be helpful for the competitors of O2 in order to analyze the competitor landscape and to understand why O2 is progressing as one of the largest telecommunication companies in UK.

Feminism In The Real world Essay Example | Topics and Well Written Essays - 1250 words

Feminism In The Real world - Essay Example Many women today support the equality of genders while brushing aside the idea of feminism. Some do not consider themselves feminist, but their actions compared to the description offered by the dictionary indicate they support to feminist. Therefore, from the past feminism to modern era, it is evident that it exist in the real world.despite its existence, it is evident that the face of feminism is changing, but the principles remain static regardless of the time. The success of the 20th century cannot be compared with the current situation. The role of women and position has been changing as a result of several issues that were solved through liberation. From a humble and oppressed background beginning in the 1800s, women have been faced by serious challenges that could not be solved by the actions of their male counterpart. Despite women active participation in the struggle for the abolition of slavery, they were sidelined, and several rights denied (Lovenduski, 1986, p. 56).The first wave of liberation, which has been named feminism led to the allowance of women to vote. The success, however, was not achieved in all the other demands. The start of the industrial revolution led to discrimination based on sex, and despite the role accomplished by the women in the earlier slavery struggles, they were not allowed to assume offices. They were given positions that did not require decision making. The mistreating and discrimination based on sex r esulted in the creation of and start of second liberation. The second liberation started in the 1960s addressed issues relating to employment discrimination and other social injustices that were not addressed in the earlier revolution. The urge for second liberation was brought about by the discriminatory laws passed by their male counterpart that barred discrimination in the basis of race originality, religion, color and not sex. This law did not address the feminine problems thereby forcing women to start